Market Entry


Expanding into new markets, categories or channels is the most common strategic challenge facing our clients. Many are unsure which markets have the greatest potential or what is required to successfully start their business. We have a proven approach, called the Exigo market entry roadmap.

Where to export

Export select tool

Deciding who to target

Understanding consumer, shopper & customer needs

Go to Market strategy

Finding & selecting the right GTM partner

Export product development & branding

Building a strong export brand proposition, IP protection

Export organisation

Export team structures, documentation & risk management

Selling & Negotiating

Global selling skills & tools

Marketing support for sell-thru

Consumer marketing support activities Tools to build trial and repeat sale

Export business plans

Building a strong export business plan



Our Address

Exigo Marketing (S) Pte Ltd is registered in Singapore
company number 200606723W

Japan Office
20-19-1, Imamiya 3 chome, Minoh-shi, Osaka, 562-0033, Japan

Singapore Office
21 Bukit Batok Crescent, #09-79 WCEGA Tower, Singapore 658065

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