Exigo Marketing Team


Rupert Sutton is an experienced FMCG Commercial Director with 20 years Asian and 6 years European experience. He has global expertise in strategy development, consumer and trade marketing, CRM, research, and sales category management. He has a strong track record of dedicated leadership, strong communication and presentation skills, excelling in multi-cultural and challenging work environments. Rupert is fluent in Japanese & French.  He has extensive experience in assessing diverse and complex markets, generating growth and business expansion demonstrating strong competence and emphasis in building valuable customer relations and applying technology to new product development. Rupert is the author of "Export and Expand: A Practical Guide to International Growth", a founder and Director of Weben Asia Pte Ltd and Saika Health Thailand Inc.

Hiro Tsujioka has a strong background in consumer products and marketing communication in the SE Asian and Japanese markets. He was previously Marketing Manager for Guerlain, Marketing Director and General Manager for Converse Japan / Korea and General Manager for Russell Japan / Korea. He has been a Management Consultant for many years and has worked on sales and marketing projects with clients like Coca Cola, BP, Mattel, J&J, Kraft, Suntory and many others. Hiro has lived in SE Asia for over 10 years and has extensive contacts in the region.


Reece Jonathan Croucher is an internationally experienced senior manager with deep experience in commercial management, commercial planning, channel strategy, and trade spend profitability. Reece has extensive experience across South East Asia, Latin and North America and Europe in both developed and emerging markets. Reece has managed a consulting practice and has also spent time as a senior commercial manager for a large multi-national.

Peter Beales has over 30 years of experience in FMCG markets across Asia Pacific in a wide range of roles including Sales, Marketing, Insights, Strategy and Commercial Capabilities. A large part of Peter’s experience was gained by working for Cadbury Schweppes across its full range of categories and across the Asia Pacific region. In 1999, Peter established the Insights team for Cadbury Schweppes in Asia Pacific with the key focus on developing Insights that lead to strategies for delivering sustainable, profitable growth.

Ajay Sethi is an internationally experienced senior manager, having worked in several markets across Asia and Europe for Procter & Gamble for 15 years. Key areas of expertise include channel, shopper & trade marketing, route-to-market strategy development & execution, sales organization leadership & business development, sales capability development and customer management. He has worked extensively in Asia, including at commercial board level, with Small Stores, Distributors and Modern Retailers.



Our Address

Exigo Marketing (S) Pte Ltd is registered in Singapore
company number 200606723W

Japan Office
20-19-1, Imamiya 3 chome, Minoh-shi, Osaka, 562-0033, Japan

Singapore Office
21 Bukit Batok Crescent, #09-79 WCEGA Tower, Singapore 658065

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