I don’t own a GoPro yet, but am toying with the idea.
This aspirational brand created the sports camera market, although recently the company has taken a few heavy tumbles. The launch of the Hero session was a flop and is now heavily discounted; a drone is said to be in the works but has yet to take flight; there have been layoffs. The stock price which once soared to over $80 is today languishing close to $14.
The brand still enjoys a loyal consumer following but is less close to its trade partners, most of whom by all accounts are kept in the dark about new initiatives until the very last minute.
Yesterday I was in Umeda’s Yodobashi Camera, one of the country’s busiest electronics shops. It is a massive Aladdin’s cave of digital paraphernalia, that stretches several stories high. It was a Friday afternoon and packed to the rafters with both local and tourist shoppers.
Yodobashi’s sports camera section is the first thing you encounter as you drop off the escalator on the camera floor. It’s clearly a key traffic driver.
Sony looked to be dominant in terms of share of space. They clearly have a close relationship with Yodobashi or more likely paid a lot of money to get pole position. There were even some GoPro dressed mannequins wearing Sony head cameras! Others like Olympus and Casio have also entered the fray.
GoPro’s space was hard to spot at first and the display looked less than impressive.
Question: Do GoPro have a Key Account Management team?
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